It’s been a couple of months since Apple launched iTunes Match. iTunes Match is a cloud service that lets you sync your music connection between all your devices. While I have not tried it yet, I do wonder, is this really the future for the music industry? If iTunes per se revolutionized the music industry, iTunes Match could just be the next great thing. The following are several reasons why anyone would want to use iTunes Match:
First, if you buy the £21.99 annual subscription then Apple will effectively maintain a backup of your iTunes library on its cloud servers – something that could be invaluable should anything happen to the drive on which you store your music.
Second, you can download copies of your songs at a bitrate of 256kbps, which is probably higher quality than your current collection. Even if you stop paying your subscription, those files are still yours. With a decent sized music library, £21.99 is a small price for the upgrade.
Once your library is uploaded you can open iTunes on another computer, turn on iTunes Match and have access to your collection within a few seconds. Ever since my music collection outgrew my iPod Classic I’ve had to settle for just having a selection with me. It’s amazing to have access to everything, particularly those occasional tracks that aren’t available on streaming services such a Spotify.
So, what do you think? I know it’s still early to foresee what’ll become of iTunes Match and what Apple plans for it in the future. Still, it seems like a reasonably priced service for what you get in return. We’ll just have to wait and see. Feel free to comment.